Beauty, Wellness and Healthcare

NEW trends and business models for cosmetology market

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Amalia Fumanal The creative machinery beauty and skincare magazine la revista de la cosmetica españolaThose are the trending topics that will be developed for Cosmetic & Trichology Congress

 How is the COSMETIC market nowadays?

1. Swamped!

2. GLOCAL (global + local)!!

3. OFF and ON!!!… How to create value in Aesthetic CLINIC ?!?

How can we develop new skincare business models?

1.Insights of consumers

2. Personalized cosmetic products

3. Penetration and sequential liberation of actives

4. Multifunctional cosmetic actives

5. Exhaustive technology for the dermatological analysis of the skin

6. Active + Technology

7. Cosmetic experience

8. Emotional architecture of cosmetic brand

9. Difference between premium and luxurious skincare treatment

10. “Medical treatment” and “Home use”

New macroTRENDS in Beauty & Skincare

  1. Brain and skin relationship. The inflammatory process as an active agent of skin ageing. Neurogenic inflammation.
  2. Genetic and epigenetic dermatological analysis
  3. Devices + medical aesthetic actives + nutricosmetics. Complete treatment
  4. Medical Aesthetic CRM. Customer loyalty management
  5. Showrooming + Webrooming. Digital COSMETIC experience- APP

 Biography

Amalia Fumanal is a marketing and business advanced expert in the beauty industry. She has more than 10 years of experience building up new SKINCARE business models.

She is the owner and creative director of the digital TV entertainment program “the creative machinery” for b2b beauty content and the copywriter and art director of the beauty & Skincare MAGAZINE www.thecreativemachinery.com

Member of the Advertisement and Public Relations College, Barcelona city

© Amalia Fumanal ®, The creative machinery

Amalia Fumanal ® Marketing cosmetico comunicacion perfumeria tendencias belleza negocio beauty health salud skincare arrugas desarrollo producto BeautyTRENDS! >>

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